Research shows that a good reputation can give a powerful boost to your company’s marketing strategy. In this modern digital era, a majority of consumers peruse online reviews as they consider purchasing products or services. Here are some tips on how you can build positive word of mouth for your business.
Be Reachable
You must remain available to customers who are attempting to contact you. Your website should have prominent contact information, you should promptly answer your business phone, and you should reply expediently to emails and voice mails.
Maintain Quality Customer Service
Providing great customer service is an effective means by which small businesses can outshine larger corporations. Treat your customers with respect and courtesy, listen to their complaints, and do your best to respond.
Remain Courteous and Respectful
As a business owner, keep in mind that you are always generating positive or negative word of mouth even when you are not at work. With this in mind, always remain a good example of respect and courtesy.
Keep Your Business Clean
Your website should be visually pleasing, and information about your company and its products and services should be easily accessible. Your physical locations should be clean, tidy, and laid out in a manner that makes it easy for customers to browse what you have available.
Have a Social Media Strategy of Active Engagement
When customers attempt to communicate with you on social media, consider these encounters as opportunities to grow good word of mouth. Entice them into offering positive comments about your company and its products and services.
Post Testimonials
When satisfied customers respond to your requests to endorse your business, use these testimonials to demonstrate positive word of mouth. Post them on your website and social media pages, include them in your advertisements and display them in your stores.
Offer Seminars
Offering seminars on topics related to your business has the advantage of helping to establish your company as an authority in its field. Be sure to carefully schedule and organize your lessons so that participants go away pleased and satisfied.
Demonstrate Social Responsibility
Contributing to your local community through participating in charitable events is an excellent way to grow positive word of mouth. This will improve your company’s reputation and also help your business.
Generate Publicity
When you take steps to enhance your company’s reputation by contributing to charities and holding seminars, make sure photos are taken and that word gets out. Positive publicity will cause consumers to think of your company first rather than your competitors.
Keep an Eye on Your Company’s Reputation
Periodically monitor the online reputation of your business. Some tools and apps can help you with this. If you keep in touch with what is being said about your company online, you can more effectively respond.
For more advice on generating positive word of mouth, contact Progressive Capital Funding.
